Just as the changing seasons are reflected in our produce department, we felt the need to make a change to reflect the growth of our food co-op.
Over the last 45 years, we’ve grown from a tiny storefront open only a few days a week to a space that is triple in size with over 2,700 owners. Over the last five years, we’ve seen our organization grow to over 45 employees, expand our sales programs, and most recently, expand upon our food access programs and employee benefits.
But, with this growth, we’ve seen our fair share of growing pains. Our limited brand elements made it difficult to connect to the community and create a meaningful impact. Mariposa was often mistaken as a CSA (community supported agriculture) program, produce market, or exclusive buying club. Sometimes a combination of the three.
Over the past year, we’ve worked with a local branding consultant to update our brand guidelines to reflect our values, specifically creating and fostering a welcoming community space and providing access to healthy and sustainably-grown foods.
Over the next few months, you will see updated elements in our store and online. In the meantime, explore some of our new branding elements below.